welcome to nampya farmers market


Our Story

Two thirds of Africans depend on agriculture for their livelihood, but many farmers live far from markets and they lack the resources or transport to access these markets -- farmers and buyers are disconnected. Middlemen have filled this gap, often creating inefficiencies and barriers for producers and buyers, forcing farmers to take whatever price they are offered given the limited options.

In Uganda specifically, 70% of the population are smallholder farmers in the country-sides with no more than 5 hectares of land. 80% of the food they produce gets consumed in the urban areas but the food market is extremely disorganized. Brokers are the largest beneficiaries and not the farmers.A key hassle for food vendors is that they get access to poor-quality produce from urban wholesale markets at higher prices. The urban dwellers pay high price points (often 200% on average) for semi-fresh food from vendors. 40-45% of marketable fresh food is lost to waste through wholesale markets due to massive delays that result in end consumers having to pay for the wasted food through inflated food prices. This whole fracas has costed our country and continent so expensively in terms of malnutrition, poverty, hunger, illiteracy, land and environmental degradation.

At Nampya Farmers Market, we take a center stage in streamlining the food supply chain so farmers can get back to the center of the food equation while the urban population can affordably access quality, safe and fresh food. We can achieve this through a mobile-enabled food distribution and logistics platform that allows rural smallholder farmers to get in touch with the urban green grocers to make up an efficient, transparent and a formal agri-food marketplace. In this way, we encourage agricultural production and preservation.

In this way, we help control food inflation, encourage sustainable agricultural production, and preservation.


To be the largest agri-food trace-ability hub in East Africa that's most admired for its people, partnership and performance.


To provide affordable, quality, and safe food to Uganda's urban consumers, and reliable markets for farmers across Uganda by cutting out middle men who exploit farmers and lead to food inflation.


The way of NAMPYA FARMERS' MARKET is the cornerstone of our business guide, encompassing our vision, our values and our strategy. It defines who we are, what we do, what we believe and what we plan to accomplish. It's the basis for creating our performance culture that achieves our business objectives.

NAMPYA is built on values and the knowledge that how to achieve results is as important as what to achieve. We conduct business in a socially responsible and ethical manner. We respect the law, protect the environment and benefit the communities where we work. At NAMPYA FARMERS' MARKET, We're honest with others and ourselves. We do what we say will do and we hold ourselves accountable for our actions.

Meet Our Team

We're all on board to combat agrarian distress and food insecurity. We're passionate about shortening the distribution value chain distance to reduce the cost of food and building traceability of fresh food sources. At the centre of our vision is the combination of technology and human efforts to comprehensively solve problems facing Sub-Saharan agriculture and smallholder-sourced produce, poor earnings of farmers, lack of steady markets, difficulties meeting market-driven standards and the inefficient logistics along the agricultural supply chain.

Mark Matovu

Founder and CEO

Mark left the family farm ten years ago to pursue a career in business and computing. Over the course of that decade, he launched a progressing ICT training startup to provide ICT skills for human capital to his community. But, as they say, you can take the boy out of the country, but nothing took the country out of Mark. Today, his path in business has led him right back to the farm, but in a different capacity. With expertise in Information systems Analysis, business development, logistics and supply chain space management, Mark is innovating the local food industry through creating deeper market penetration and distribution channels in the consumer and retail food supply.

Jackie Nansubuga

Chief of Operations (AG)

Jackie is a self-declared foodie - a tenacious curiosity to see what you can learn by just jumping in! The same sense of wonder that called Jackie to run the great deserts of the world has led her to take on the task of mapping our current food supply. A historian, desert distance runner, and food futurist with a lifelong hunger to take on irrational challenges, Jackie marvels at what it takes to simply create a peanut butter and jelly sandwich. Jackie is a highly organized multitasker who keeps Nampya Farmers Market running by handling a wide variety of unique administration and organizational tasks. With a Bachelor's degree in business administration, her attention to detail and resourcefulness make her a great fit for the dynamic work environment at Nampya Farmers Market.

Kaseeta Dianah

Co-Founder & Accountant

Dianah is an experienced social entrepreneur with a background in logistics, and order fulfillment. Between Accounting and being disruptive, Dianah brings a trained and analytical eye to the business and distribution operations at Nampya Farmers Market. She helps us to create innovative and cost-effective solutions to local food sourcing and distribution challenges.

Sserubiri Titus

Director of Production

An agronomist by profession, he works with farmers daily through extensionists to guide quality output that is needed by our markets. To him, Nampya Farmers Market is all about quality fresh food produced through sustainable practices.

Kasajja Fred

Director of Sales & Marketing

Fred has spent most of his career embracing the mission of supporting local farmers/artisans and changing the way people view and shop for the food they eat. After receiving a degree in nutrition and business at Makerere University, during which he conducted as an independent case study looking at the impacts of saturated fat on his cholesterol (think "Super-Size Me" style), he has changed the way he sees food. He is motivated to encourage people to eat healthier, focus on buying "real" food, and understand where their food comes from and how it impacts the community around them. Fred leads the overall marketing strategy for Nampya Farmers Market.

Our Values

  1. Integrity – We are honest with farmers, customers and ourselves. We meet the highest ethical standards in all our business dealings. We expect our people to uphold the highest standards of honesty and to deliver on their commitments.
  2. Trust – We trust, respect, and support each other, and we strive to earn the trust of our colleagues and partners.

  3. Customer First – The interests of our community of farmers and customers must be our first priority.

  4. Partnership – We have an unwavering commitment to being a good partner focused on building productive, collaborative, trusting and beneficial relationships with governments, other companies, our customers, our communities and each other.

  5. Team work – We believe teamwork enables ordinary people to achieve extra-ordinary things.

  6. Embrace Change – In this fast-changing world, we must be flexible, innovative and ready to adapt to new business conditions in order to survive.

  7. Passion – We approach everything with fire in their belly and never give up on doing what they believe is right.

  8. Commitment– Employees who demonstrate perseverance and excellence are richly rewarded. Nothing is taken lightly as we encourage our people to "work happily and live seriously"

Our Impact

The emergent agricultural economy in Africa has a potential to contribute to the growth of small holding farmers, and the reduction of unemployment, poverty and inequalities. The potential of the emerging farmers to participate in this sector is untapped. The majority of the produce produced by the farmers is sold to informal markets with a low market value, primarily because the distance output market is an important factor.

Long distances to the market can be discouraging to farmers who want to commercialize. All the remunerative markets are located far away from the localities of the farmers. This implies that farmers have to travel long distances to formal markets on gravel roads with their commodities loaded on poor transportation, poor infrastructure, and a lack of transportation infrastructure affects the quality of produce thus causing the farmers' produce to be uneconomical or lose quality.

Nampya Farmers Market, through the use of technology is changing the food distribution landscape, enabling farmers to market profitably while retailers and consumers access the highest standard of quality produce. Farmers, retailers, and consumers are benefitting from the next-day delivery service value offering.

With our Mobile Ordering Solution that's backed by digital payments to collapse the value chain in agriculture, Nampya Farmers Market is opening markets to several farmers that would not necessarily have access to markets and cannot scale as a result. (Connecting farmers with customers). The agricultural value chain process is now easy to navigate and exploit by our users.

Our focus is on 4 key impact goals for Uganda:

  1. No Poverty: we are definitely improving the financial livelihood of smallholder farmers through fair trade. Many smallholder farmers are paid less than $1 a day and our objective to increase it to $4 a day for 1 million smallholder farmers by 2040.
  2. Gender Equality: in Sub-Saharan Africa, traditions and land ownerships do not favor women, so many women end up excluded from the agriculture value chain. By engaging the relevant stakeholders, Nampya Farmers Market rents arable agricultural land to female farmers. The women are also supported with seeds, fertilizers, mechanized tractor services and extensive advisory information on best farming practices such as what type of seed to plant, when to plant, how to plant, etc.

  3. Decent Work & Economic Growth: we empower smallholder farmers to see agriculture as more than just a way to survive and position it as a viable industry that can be sustainable for their family.

  4. Life on Land: Due to better returns on their hard-agricultural labor, farmers have a secure right to land regardless of ownership. And having a secure right to land significantly influences the level of investments they can make including investments that prevent soil degradation, deforestation and creation of climate resilience